Lafé Café
| client/brand: | The Laughing Cow |
| target audience: | Working women 25+ |
Consumer Activation Target
Overbooked Females
Challenge
Bring The Laughing Cow's new communications position, “have you laughed today™”, to life with on-the-go female consumers driving trial and awareness for The Laughing Cow Wedges.
Solution
The Laughing Cow Lafé Café. A lighthearted oasis in today’s busy world where you can stop, take a break and “taste the laughter”. Popping up in key snacking opportunity locations across the country, including gyms, malls, office parks and grocery stores, The Laughing Cow Lafé Café treated consumers to an outdoor café experience that offered product tastings, food pairing suggestions, healthy snacking information, refreshments, on-the-go samples and lighthearted jokes and thoughts for the day.
Results
The Lafé Café delivered The Laughing Cow “have you laughed today™” experience to hundreds of thousands of consumers. The event was picked up by and featured on national news and entertainment outlets including VH1 along with local and regional outlets. Retailers responded with in-store merchandising activity in event markets. 80% of the awareness and trial targets were exceeded in the first five months of the program!
